Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit
Just on Monday I wrote about how the Courts Ruled, that Google could no longer use Trademarked words in 3rd party AdWord campaigns. Well if you haven’t heard already Shoemoney is Suing Keyen Farrell. You may have noticed the link to Shoemoney on my site before he is definitely someone I listen to when it comes to Internet Marketing as do tens of thousands of others.
Court Ruling: Trademarked Keywords can no longer be used by Thirdparties in Google AdWords
Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction over cases arising in Connecticut, New York, and Vermont but the case has national impact because of the way that AdWords is operated and administered.
The Electronic Frontier Foundation (EFF) decries the ruling, which found that use of trademarked keywords in AdWords, even though they don’t appear in ad text, constitute a potential violation of trademark law.
