7 Habits of Highly Effective Advertising
Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To be sure, the impact has been felt, even in our search world. But all things are relative, and relative to every other marketing channel, search seems invincible.
Googles AdWords Product PlusBox
The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me, it is still a limited beta, to test how effective this is as a way of engaging potential customers for advertisers.
11 Wordpress Plugins I use on this Blog!
People ask me all the time what plugins I would suggest and/or what plugins I use. I figured the easiest way to do that would just go into my Manage Plugins page and find out. This list is simply in alpahbetical order as listed on the page.
Make Twitter Work for you with Tweet This Wordpress Plugin
Much has been said about Twitter in my blog and in many blogs throughout the blogosphere. Twitter is a social media tool allowing people to stay connected virtually 24/7 by allowing you to update your status via tex message.
To get the most out of twitter and your blog you should install the Tweet This Wordpress Plugin once that plugin is installed you will see the tweet this post option become available in your blog posts. The plugin works for past, present, and future posts. You can see it in action here in this and every other post on my page.
Custom Beanie for Content Pig made by Doubletreble.net
My good friend Mr. Mike over at Double Treble, the place for weekly crochet savings and green eco-friendly yarn, recently hand-crafted me an awesome beanie. Being that I shave my head I seem to notice the colder temperatures sooner than others. 
Now I have nothing to worry about, I’ve got my head covered thanks to Mike. If you guys have any interest in crochet or have afriend that might you should definitely check out his site. He has a better post over there with a few more pictures.
Free outbound links, more twitter followers, double rss subscriptions!
* If you want a link on my site, just drop me a comment and the link text and target and it’s yours.
* If you want a follower on twitter, follow me I will return the favor
* If you want a new rss subscriber, subscribe to me and I will do the same
* You need some comments… You know the deal.
What Obama’s Campaign can teach you about Marketing in 2009
As the campaign progressed many pundits were taken aback by the way in which the candidate had managed to use the net to mobilize supporters in a way never seen before. By allowing supporters to take his core values and messages, tweak them and broadcast them in whatever way they saw fit (such as the video below which was submitted to a YouTube competition), he had made this the first UGC campaign. By taking citizen journalists seriously, he had ensured that the bloggers were on his side. And by utilizing social networks, he had made sure that his supporters were organized in such a way as to maximize his vote.
Yes We Can! Obama’s G-Ride
Everything you ever wanted to know about Cadillac One. President Obama’s Limo
Updates to some older Posts
Nothing too crazy going on here today, so I figured I’d give a few updates to some older posts. Probably the thing I most want to write about was my Microsoft Live Cashback Search experience. In the post I talked about how great it was, and how I found what I was looking for through Live, bought it now on ebay, paid using pay-pal, all that. Turns out I did qualify for the cashback I just have to wait til Feb. 1st to get it. And for those of you keeping track I made the purchase around Dec. 5th so we’re talking about almost 60 days I’ve been waiting. Quick lesson yes I got an awesome camera at an awesome deal with awesome cashback, I just had to wait 60 days. So basically it was no different than a rebate form, and wait, other than the fact that it was advertised as being instant cashback. Will I use the service again, maybe if all the stars line up, but I will definitely not go out of my way to use the system.
In-House SEO
In-house SEO can be more cost efficient, but it can also be very costly because in-house SEO has many unique challenges. If you are planning to bring SEO in-house in the coming year, be smart. Most companies can’t actually be 100% in-house because there aren’t enough SEO Michael Jordans out there willing to go in-house. Even if you find one, they may not have the political savviness to pull it off.
What are companies doing to bring SEO in-house successfully?
Many are doing 80%-90% in-house, and use an agency for the remaining 10%-20%. We’re seeing a lot of companies hire a decent SEO with 2-4 years of experience, and using SEO Consulting to handle the more senior level SEO challenges. To put into perspective the consulting volume you’ll need, many of our clients fall in this category and use about 15-25 hours per month of consulting, typically landing at the 13-20 hour range. Everything else is managed in-house.
