SEO vs Site Architecture
If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web pages.
Google Brings Back Video, Drops Shopping
Google has dropped the “Shopping” link from the main top navigation on Google.com and replaced it with a “Video” link. What is the big deal? Well, in November 2007, Google did the exact reverse. They dropped the video link for products to replace it. Then Google renamed products to shopping but that link remained at the top.
Google Adsense adds Fonts
The Google AdSense blog has added the font selection preference for publishers. Publishers can now pick between Arial, Times, and Verdana font types and they will be present on all of their Latin-based character units.
Publishers can pick the font style two different ways within the AdSense console.
Google is Testing SearchWiki as a way to remove Adword Ads
Last night I discovered reports via WebmasterWorld that shows Google testing a flavor of Google SearchWiki directly on the paid ads, also known as AdWords results.
Google Tests Tweaked Search Suggestion
Google Operating System reports that Google is testing a slightly tweaked user interface for their search suggestions. Google made Google Suggest the default behavior for the main search box in August of last year. Since then, it has gone unchanged.
7 Habits of Highly Effective Advertising
Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To be sure, the impact has been felt, even in our search world. But all things are relative, and relative to every other marketing channel, search seems invincible.
Googles AdWords Product PlusBox
The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me, it is still a limited beta, to test how effective this is as a way of engaging potential customers for advertisers.
11 Wordpress Plugins I use on this Blog!
People ask me all the time what plugins I would suggest and/or what plugins I use. I figured the easiest way to do that would just go into my Manage Plugins page and find out. This list is simply in alpahbetical order as listed on the page.
Make Twitter Work for you with Tweet This Wordpress Plugin
Much has been said about Twitter in my blog and in many blogs throughout the blogosphere. Twitter is a social media tool allowing people to stay connected virtually 24/7 by allowing you to update your status via tex message.
To get the most out of twitter and your blog you should install the Tweet This Wordpress Plugin once that plugin is installed you will see the tweet this post option become available in your blog posts. The plugin works for past, present, and future posts. You can see it in action here in this and every other post on my page.
How to Use Google Website Optimizer
Along with the definition of common SEO/SEM terms I am constantly being asked how to use Google Webmaster Tools. Well along with the Webmaster Tools, Google also offers the Website Optimizer; I figure why re-invinte the wheel so I found this Google produced video that explains the whole process.


