Dec 16 2008

Small Businesses Struggle With Search Marketing

Microsoft just released results of a survey of 400 small businesses (SMBs) that shows they continue to struggle with search marketing (how to think about it, how to do it). This is consistent with what I and others have observed about the majority of SMBs, even those with websites. The search engines want to reach this massive market directly but have found it very difficult to do so without working with established sales channels and partners (newspapers, yellow pages, webhosts, etc.) that have existing SMB relationships. That can be problematic in some cases because the various revenue sharing agreements diminish the available funds for a paid search buy (but that’s a lengthy topic for another time).

Dec 4 2008

Live Cashback Review: My experience

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Well let me start by saying that I am a google fanboy and I don’t really use Live search. I read on www.gizmodo.com that live search and ebay were doing a special promotion on 1 dec, so i figured I’d [...]

Dec 2 2008

Live Cashbach gives cash instantly via eBay

This is one way to get users to trust the Microsoft Live Search Cashback program is to offer the rewards instantly. This is not exactly their response to the major distrust they earned over Black Friday, but it does help.

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