Jan 23 2009

5 Areas of SEO to Master

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These are highly debatable, but here’s my ranking:

1. Produce Remarkable, Attention Grabbing Content

Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does your content solve a problem? Does you content provide a new insight? Does your content spark controversy? Does your content start - or contribute to - a conversation?

2. Crawlability

If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.

3. Build Links

Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.

4. Title Tag

It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.

5. On-Page Content

Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.

Bonus: Watch Your Competition. Do What They Do

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6 Comments on this post

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  1. Rowell Dionicio said:

    Those are the most important in my opinion. Don’t forget to include internal links as it allows users to go deeper into your site. It’s not as important as your tips above but if SEO leads a user to one of your blog posts then you should lead them to other related ones as well.

    January 23rd, 2009 at 2:15 pm
  2. admin said:

    Good thought. I create link internally all time, as well as doing post updates and recaps with good anchor texts in the links. Good Point my man!

    January 23rd, 2009 at 2:38 pm
  3. Mike said:

    Great list. And thanks Rowell for adding “internal links.”

    For the newbies, in a future post would you explain what “crawling” is.

    January 23rd, 2009 at 8:36 pm
  4. admin said:

    No Problemo… Check back tomorrow for a post with a glossary of SEO Terms and their layman definitions.

    January 23rd, 2009 at 9:40 pm
  5. www.1Million1Year.NET said:

    I’ve already applied a few of your tips on search engine optimization & meanwhile, building some links….:D

    I come back tomorow for the glossary ;)

    Luca.

    January 25th, 2009 at 7:27 am
  6. admin said:

    Well Thank You Mr. Luca. I’m working on the glossary now. I didn’t realize just how many SEO / SEM terms were out there, Hopefully I will get something posted tonight.

    January 25th, 2009 at 10:24 am

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