Basic SEO Design

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This is just a very basic 10 steps to starting a good SEO strategy. This is by no means a step by step one size fits all solution for everyone, but if you think about your goal, set a timeline, design for real people, and follow a good SEO Design practice you will be well on your way to achieving the search engine results you’re looking for. Before you launch that huge Ad Words campaign take a moment to review your overall SEO Design.

Visitors come from the search engines - Even if your domain name is myproduct.com the majority of your traffic is coming from search engines. So keeping this in mind make, sure your keyword game is tight. Do the basics, search for the product you offer, check out the competition and make a plan on how to show up before them in the SERP’s

Google, Yahoo and MSN are used more than the little guys - With that said, you should set your SEO Design with these three as your targets. I’m sure these days most smaller search engines out there are probably getting their feeds from the big guys anyways. And now there is CUIL, the jury is still out, but I’ll get back to you on that.

Users search using more than one keyword - Think like a customer would you search for a “widget” or a “blue widget”, “cheap widget” “big widget”. Research shows that most surfers are using at least two word key phrases. So instead of keywords focus on key phrases.

Design for the user too - How course you need to show up in Google and the other search engines, but what happens when a surfer finds your site. Is it so keyword dense and designed for the robots that the actual users don’t see what they came to get.

Think outside the Google Box - To optimize for a single search engine is really placing all your eggs in one basket. Don’t overlook Yahoo, and with that just let me say that designing for Yahoo is actually easier for me and I show up faster.

Always be Tweaking - Yes I live in the Meth Capitol of America, but I’m not talking about that. Once you get  optimized content check it, see what your SERP’s look like. Did the algorithm change? Run some analytics, try a different approach.

Update Daily- This one is pretty simple, stale content = poor rankings

Search Engine Results - When was the last time you browsed to the fifth page of results… yeah me neither.

Keyword Density - Just make sure you have enough of your keywords actually in your content, don’t get all spammy!

Keyword Placement - Make sure the Keywords appear in H1. Again don’t get spammy. Keep your users in mind don’t go crazy trying to place keywords everywhere.

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