Jan 19 2009
Questions for your potential SEM (Search Engine Marketing) Firm
Picking the right search engine marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders.
And if you are a SEM you might want to read this post and try to answer these questions for yourself. Do a little research and prepare the answers and take them to your potential client. This work is what will separate you from the herd. It will also insure that once you have the new client you don’t get fired on your day off. (Sorry Art)
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