Questions for your potential SEM (Search Engine Marketing) Firm
Picking the right search engine marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders.
And if you are a SEM you might want to read this post and try to answer these questions for yourself. Do a little research and prepare the answers and take them to your potential client. This work is what will separate you from the herd. It will also insure that once you have the new client you don’t get fired on your day off. (Sorry Art)
PageRank is not the only algorithm Google uses to determine relevancy of pages
I get questions all the time about Google’s page rank and ” how can I get a better rank, how do I get into/out of the sandbox, does linking to a lower ranking page reduce my rank?” All very good questions and all areas that we (me and you as site owners) should pay attention to. The truth of the matter is that Google is Google and they are the true gatekeepers. What I do know from researching is that PageRank can and is tampered with, so Google uses other strategies to keep us in check. Now not all the tools and tricks of Google are public knowledge but in this post I will disclose everything I know. A lot of this post contains links and quotes from other SME’s (Subject Matter Experts) in the area of Google. Take the blue pill and let’s bend some spoons!
PageRank is not the only algorithm Google uses to determine relevancy of pages. In this article we discuss two more publicly known algorithms, Hilltop and Trust Rank. Keep reading for some enlightenment on how the world’s most popular search engine ranks web sites.
Both algorithms are quite old in the search engine arena (2005), but are still in use, as is the initial PageRank algorithm (though much tweaked over time). You need to be aware of both in order to understand search engines better.
In this article we discuss Hilltop and TrustRank, the reasons behind those algorithms, and how to optimize better with each algorithm in mind. We also link to the official white papers that cover each algorithm and useful resources so you can learn and become more effective in SEO game.
A little Branding Goes a Long Way
Welcome back To ContentPig.Com We value your readership! Be on the look out for upcoming contests.Search results and SEO in general is definitely something you should concentrate on, but does anyone “know” or have the “heard” about you and your product/site/widget ? You need some Branding help. First things first, build up the awareness about [...]
Branding… Getting the word out and creating an image!
Branding aka your identity as your visitors/customers see you. is basically all the stuff you do that gets people to your site, and at the same time you are getting the info out about the products and services you offer. This big social get together we call the interent is growing in marketing focus. Here [...]
