Users really do influence search results!
If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many studies on search usage. It’s safe to say that at least 50% of people now turn to search engines for information. That number increases for certain types of searches, such as shopping or health information. If you are young and grew up in the technology age, the likelihood increases. So our young person may try Google and type in “Johnny Cash” at first. But I doubt it.
Without boring you with the case study statistics and latest scientific research, we are, as a human race, getting smarter. Ten years ago, we may have typed the singer’s name alone, but today, we know better and so do search engines. Therefore, we might try “Johnny Cash movie posters” or “Johnny Cash collectibles”. Or, “old movie posters” and then drill down to individual names; or instead of “collectibles”, choose “memorabilia” or specific “old records”; or “vintage Johnny Cash” or we might search by year, individual name, song name, movie name, or lyrics.
