PageRank is not the only algorithm Google uses to determine relevancy of pages
I get questions all the time about Google’s page rank and ” how can I get a better rank, how do I get into/out of the sandbox, does linking to a lower ranking page reduce my rank?” All very good questions and all areas that we (me and you as site owners) should pay attention to. The truth of the matter is that Google is Google and they are the true gatekeepers. What I do know from researching is that PageRank can and is tampered with, so Google uses other strategies to keep us in check. Now not all the tools and tricks of Google are public knowledge but in this post I will disclose everything I know. A lot of this post contains links and quotes from other SME’s (Subject Matter Experts) in the area of Google. Take the blue pill and let’s bend some spoons!
PageRank is not the only algorithm Google uses to determine relevancy of pages. In this article we discuss two more publicly known algorithms, Hilltop and Trust Rank. Keep reading for some enlightenment on how the world’s most popular search engine ranks web sites.
Both algorithms are quite old in the search engine arena (2005), but are still in use, as is the initial PageRank algorithm (though much tweaked over time). You need to be aware of both in order to understand search engines better.
In this article we discuss Hilltop and TrustRank, the reasons behind those algorithms, and how to optimize better with each algorithm in mind. We also link to the official white papers that cover each algorithm and useful resources so you can learn and become more effective in SEO game.
Achievable Goals for 2009: The Plan of Attack
Today is a slow news day for the SEO and Internet Marketing world so I figured I’d write about my goals for this site for next year. The key to setting goals is to set them as high as possible while maintaining a real chance of accomplishing them. If you are constantly setting goals and never enjoy success then you are much more likely to give up. So keeping that in mind here are a few of my goals for 2009:
* Reach 200 visits per day to the site
* Reach 60 RSS Subscribers
* Get at least 2 of my friends blogging
* Start at least two more blogs for myself
* Generate $5 a day from this blog
* Post at least 5 posts per week
* Start video blogging (at least 1 per month)
* Increase comments (Ideally this will come with traffic)
* Create a social media footprint (currently on 0 [Zero] sites)
* Network, Network, and more Networking
