Questions for your potential SEM (Search Engine Marketing) Firm
Picking the right search engine marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders.
And if you are a SEM you might want to read this post and try to answer these questions for yourself. Do a little research and prepare the answers and take them to your potential client. This work is what will separate you from the herd. It will also insure that once you have the new client you don’t get fired on your day off. (Sorry Art)
PPC Flow Chart
This flowchart offers tips on how to set up a pay per click search engine marketing campaign.
* Many of the boxes are clickable, and link off to useful tools or content that add further explaination.
* This advice assumes you start with an account on Google.com, and then take the best parts and syndicate them to Yahoo! and Microsoft. In some cases you might have more profit margin on the other search engines than on Google.
* You do not need to do every option on each line, they are just tips and ideas that should work in many cases.
* Based on your feedback we are up for making further improvements to this flow chart. 
