Jan 21 2009
What Obama’s Campaign can teach you about Marketing in 2009
As the campaign progressed many pundits were taken aback by the way in which the candidate had managed to use the net to mobilize supporters in a way never seen before. By allowing supporters to take his core values and messages, tweak them and broadcast them in whatever way they saw fit (such as the video below which was submitted to a YouTube competition), he had made this the first UGC campaign. By taking citizen journalists seriously, he had ensured that the bloggers were on his side. And by utilizing social networks, he had made sure that his supporters were organized in such a way as to maximize his vote.
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