Apr 6 2009
Court Ruling: Trademarked Keywords can no longer be used by Thirdparties in Google AdWords
Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction over cases arising in Connecticut, New York, and Vermont but the case has national impact because of the way that AdWords is operated and administered.
The Electronic Frontier Foundation (EFF) decries the ruling, which found that use of trademarked keywords in AdWords, even though they don’t appear in ad text, constitute a potential violation of trademark law.
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