How to Use Google Website Optimizer
Along with the definition of common SEO/SEM terms I am constantly being asked how to use Google Webmaster Tools. Well along with the Webmaster Tools, Google also offers the Website Optimizer; I figure why re-invinte the wheel so I found this Google produced video that explains the whole process.
Questions for your potential SEM (Search Engine Marketing) Firm
Picking the right search engine marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders.
And if you are a SEM you might want to read this post and try to answer these questions for yourself. Do a little research and prepare the answers and take them to your potential client. This work is what will separate you from the herd. It will also insure that once you have the new client you don’t get fired on your day off. (Sorry Art)
