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Along with the definition of common SEO/SEM terms I am constantly being asked how to use Google Webmaster Tools. Well along with the Webmaster Tools, Google also offers the Website Optimizer; I figure why re-invinte the wheel so I found this Google produced video that explains the whole process.

In-house SEO can be more cost efficient, but it can also be very costly because in-house SEO has many unique challenges. If you are planning to bring SEO in-house in the coming year, be smart. Most companies can’t actually be 100% in-house because there aren’t enough SEO Michael Jordans out there willing to go in-house. Even if you find one, they may not have the political savviness to pull it off.

What are companies doing to bring SEO in-house successfully?

Many are doing 80%-90% in-house, and use an agency for the remaining 10%-20%. We’re seeing a lot of companies hire a decent SEO with 2-4 years of experience, and using SEO Consulting to handle the more senior level SEO challenges. To put into perspective the consulting volume you’ll need, many of our clients fall in this category and use about 15-25 hours per month of consulting, typically landing at the 13-20 hour range. Everything else is managed in-house.

Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.

Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be logged in to a Google account so that the changes you make will be saved and shown the next time you run the same search.

When it comes to establishing a website design strategy, most brand marketers tend to place the greatest emphasis on shaping and enriching the brand’s image. For them, aesthetics supersede organic search concerns. Naturally, they tend to be big fans of Flash as it allows them to incorporate interactive, visually-stimulating features into their website that can convey their brand’s messages in ways that simple HTML-based text cannot.

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!No you’re eyes haven’t been playing tricks on you, depending on when and how often you view the site you would have seen any number of versions as I try to settle on something. I think this template will [...]

The guide is well written and geared toward webmasters and business owners who need a basic training in SEO

So to sum this post up, I went from a google page rank of 0 to 3 in 30 days. I went from 0 subscribers to 6 in 30 days. I went from $0 to $29 in 30 days. I went from 0 pages google indexed to 20 pages google indexed in 30 days. This will definitely be an interesting journey of mine and hopefully yours. There are alot of pages and blogs out there that are making money and they are selling you e-books and tools to get you on their level. I’m taking you directly on the journey from zero to hero.