Dec 12 2008
Search Results Page: Where you want to be
Consider an airline, a topic I’m familiar with because I spend a good part of my life on the flying metal of one airline or another. In today’s hypercompetitive world, all airlines are struggling to differentiate themselves, but price is always an overriding concern. So although they might not advertise themselves going head to head with a low cost operation like Southwest, they have to be competitive on the same routes that Southwest flies. Price is the given. From there, airlines distance themselves from Southwest based on frequent flier perks, cabin amenities, friendliness of staff or some other factor.
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