In-House SEO
In-house SEO can be more cost efficient, but it can also be very costly because in-house SEO has many unique challenges. If you are planning to bring SEO in-house in the coming year, be smart. Most companies can’t actually be 100% in-house because there aren’t enough SEO Michael Jordans out there willing to go in-house. Even if you find one, they may not have the political savviness to pull it off.
What are companies doing to bring SEO in-house successfully?
Many are doing 80%-90% in-house, and use an agency for the remaining 10%-20%. We’re seeing a lot of companies hire a decent SEO with 2-4 years of experience, and using SEO Consulting to handle the more senior level SEO challenges. To put into perspective the consulting volume you’ll need, many of our clients fall in this category and use about 15-25 hours per month of consulting, typically landing at the 13-20 hour range. Everything else is managed in-house.
