PageRank is not the only algorithm Google uses to determine relevancy of pages
I get questions all the time about Google’s page rank and ” how can I get a better rank, how do I get into/out of the sandbox, does linking to a lower ranking page reduce my rank?” All very good questions and all areas that we (me and you as site owners) should pay attention to. The truth of the matter is that Google is Google and they are the true gatekeepers. What I do know from researching is that PageRank can and is tampered with, so Google uses other strategies to keep us in check. Now not all the tools and tricks of Google are public knowledge but in this post I will disclose everything I know. A lot of this post contains links and quotes from other SME’s (Subject Matter Experts) in the area of Google. Take the blue pill and let’s bend some spoons!
PageRank is not the only algorithm Google uses to determine relevancy of pages. In this article we discuss two more publicly known algorithms, Hilltop and Trust Rank. Keep reading for some enlightenment on how the world’s most popular search engine ranks web sites.
Both algorithms are quite old in the search engine arena (2005), but are still in use, as is the initial PageRank algorithm (though much tweaked over time). You need to be aware of both in order to understand search engines better.
In this article we discuss Hilltop and TrustRank, the reasons behind those algorithms, and how to optimize better with each algorithm in mind. We also link to the official white papers that cover each algorithm and useful resources so you can learn and become more effective in SEO game.
8 Ways to Track Santa this Year, Hit em’ up on Twitter!
It’s Christmas Eve, and that means Santa Claus is out doing his run. But where is Santa right now? Thanks to the internet, there’s a huge number of ways to get Santa sightings. Below, a summary that covers online video sightings, Santa’s phone number (apparently he can talk while driving), email updates, tracking him via your mobile phone and yes, even getting Twitter updates:
Adwords Serves Malware Ads.
News flash folks, Google AdWords is not perfect and can be exploited. There are times when people can go into the AdWords system and trick Google into serving up ads for phishing sites and malware downloads. Yes, this happens and happens often enough.
New Look- Same Site
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!No you’re eyes haven’t been playing tricks on you, depending on when and how often you view the site you would have seen any number of versions as I try to settle on something. I think this template will [...]
What should I be reading?
Good Morning,
Yesterday was interesting. Here at work we had a seminar by Ann Wylie of revupreadership.com that talked about micro-content and writing for the web. Now I would have to say as both the Author of this site and a “Real” Professional web guy for my daily 9-5 gig, the majority of her stuff was [...]
